Expert Sales Relationship Building Training & Coaching

Transform sales conversations into trusted business relationships with customized training and coaching from Ascent Performance Trainings. Led by globally recognized sales authority Tim Carlisle, this program helps sales professionals build confidence, improve client engagement, strengthen follow-up discipline, and apply practical relationship-building strategies that drive measurable performance, stronger loyalty, and better long-term revenue outcomes.

Sales relationship building training workshop

Our Sales Relationship Building Training & Coaching Services

Customized sales coaching, academies, workshops, and reinforcement tools built for stronger client relationships and measurable results.

1:1 Coaching

Personalized sales coaching tailored to each participant’s strengths, goals, and growth areas, with practical feedback that builds confidence, improves relationship skills, and accelerates real-world performance.

Sales Academy

A structured learning path for aspiring and experienced professionals, combining sales fundamentals, communication skills, client management, and high-performance strategies across multiple learning formats.

Classroom Training

Dynamic in-person sessions using role plays, case studies, simulations, and group discussion to help participants practice relationship-building techniques in realistic sales scenarios.

Online Platform

A 24/7 learning platform with AI-powered recommendations, adaptive paths, mobile access, and data-driven insights to support continuous sales skill development.

Micro Learnings

Live 60 to 90-minute Zoom sessions led by experienced facilitators, designed for focused skill building, real-time discussion, and rapid application of new techniques.

Training Reinforcement

Eight weeks of weekly videos, practical reminders, and monthly coaching sessions that help sales teams retain concepts and apply relationship-building behaviors consistently.

Sales coaching process session

Our Relationship Training Process

Assess Goals and Sales Challenges

Training begins with a practical review of your team’s current selling environment, relationship gaps, communication patterns, and performance goals so the program can be aligned with real business outcomes.

Customize the Learning Path

Practice Real Sales Conversations

Coach for Confident Application

Reinforce Skills for Lasting Impact

Results That Last

Performance Outcomes

Organizations use Ascent training to improve confidence, client engagement, closing rates, and team performance.

"This wasn't just another sales training—it was a game-changer. The strategies we learned were immediately applicable, and the post-training follow-up ensured we didn't just retain knowledge but actually applied it. Our team's performance and closing rates have never been higher!"

VP of Sales
VP of Sales
The Ascent Difference

Why Choose Ascent Performance Trainings?

A globally recognized methodology built around practical application, coaching, and measurable performance improvement.

30+ Years

Led by Tim Carlisle, bringing over 30 years of proven sales training expertise.

Global Reach

Training programs have been created and delivered across more than 75 countries.

Measurable Impact

Programs focus on improved closing rates, faster ramp time, and bottom-line business results.

Ongoing Support

Weekly reinforcement videos and monthly coaching help new behaviors stick after training.

Meet The Training Leader

Guidance from a globally recognized sales performance expert.

Portrait of Tim Carlisle, Founder of Ascent Performance Trainings

Tim Carlisle

Founder

Tim Carlisle is the Founder of Ascent Performance Trainings and a globally recognized authority in sales and performance training with over 30 years of proven expertise. With deep mastery across Sales, Sales Management, Sales Leadership, and Sales Enablement, Tim has designed and delivered transformative training programs in over 75 countries, equipping thousands of professionals across industries including technology, financial services, and oil and gas. An award-winning sales professional and leader, he combines practical techniques with motivational coaching to drive measurable results for both individuals and organizations. Tim is also the author of two upcoming books — PERFORM Leadership and The Inner Game of Performance — further cementing his reputation as a trusted, results-oriented training partner for organizations worldwide.

Frequently Asked Questions

What is the 3-3-3 rule in sales?

The 3-3-3 rule is not a single universal sales standard, but it is often used as a practical relationship-building discipline. In coaching, it can mean identifying three key customer priorities, making three meaningful value-based touchpoints, and reviewing progress over three weeks. The goal is to move beyond one-time pitching and create consistent, relevant engagement that builds trust.

What is the 2 2 2 rule in sales?

Who is this sales relationship training best suited for?

How is the training delivered?

What makes the coaching personalized?

Does the program include support after training?

Can the training be customized for our industry?

Will participants receive a certificate?

Still Have Sales Training Questions?

Talk with Ascent about the right coaching path for your team.

Certified & Trusted

Awards and Recognition

Ascent Performance Training Certificate logo

Ascent Training Certificate

Proprietary certificate supporting structured sales development.

Award-winning sales leadership badge

Award-Winning Leadership

Recognized sales professional and sales leader.

Global training experience badge

Global Training Experience

Programs delivered across over 75 countries.

Ready to Strengthen Sales Relationships?

Share your goals, team needs, and preferred training format. Ascent Performance Trainings will help identify the right coaching path for measurable sales improvement.

Contact Us Today

For immediate assistance, feel free to give us a direct call at (832) 867-1333.